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NICHE TO MEET YOU

Artist Martin Wickström lays out his views on 5 of the more complicated areas between the arts, business, and society to Ellen Myrgård

2 min read

Simplifying tax rules is important, even though it doesn’t solve all problems

It’s true; it does not solve all problems. Companies should be able to deduct the purchase of art. Then they would buy more art and the artists would make more money. You can call it an indirect public culture support.

Companies engage in culture on mainly a commercial basis

Artistry can also be useful for daily operations; it can give rise to different ways of thinking. A creative environment can benefit the entire enterprise.

Culture has to be selling and understand business needs

That’s not true. Culture should not have to adapt. It needs to be free and awkward. Therefore it’s important to have public support. Even when it’s trendy for businesses or philanthropists to invest in art it’s still important that culture gets public funding.

It is more difficult for experimental, innovative, and niche culture to find financing solutions with industry compared to broader, popular art

State funding must remain for the more niche art, which is important for the wider art scene.

What else can bring value for businesses?

The companies want something in return. It’s easier to let the staff go to see a play (if it’s a larger theatre) or maybe organize a company event inside a bigger institution. In those cases it’s hard for the smaller individual artists.

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