full image
THE AUDIENCE UNDER THE SPOTLIGHT

Audiences can be tough, so what is it like when they feel they are being watched? Dominic Rodgers takes a look

2 min read

In today’s society where things are made as convenient and easy as possible people’s expectations of what makes a good experience are rising higher and higher.

With information literally at our finger tips the call for immediacy, customer service, and high quality is becoming more and more pervasive.

Now, no one’s complaining about things improving, but the throw away attitude that comes with it, the fickle nature of consumers, or audiences, can be frustrating and, in turn, actually lead to cheaper, lower quality, and less exciting products, services, or works that just seem better at first glance.

Interactive artist Aparna Rao of the Bangalore duo Pors & Rao gave a TED talk where she shows prototypes of some of her latest work featuring pieces that react to the audience in funny and satirical ways.

Whether it’s a clapping audience itself, animated miniature window frame runners, lazy paintings, or what appears to be a tiny person holding up a figurative art work, Rao’s interactive installations challenge the audience and make them question themselves.

In her TED talk her descriptions of each piece are insightful and engaging, which could be an inspiration other galleries or museums for how to spark the audiences interest.

Yet at the same time the message behind the work has a mysterious dynamic to it and seems to comment on the way audiences or consumers want to be pandered to or coddled.

Brands can learn from the playful nature of these installations that create unexpected experiences for audiences.

Back to top

arrow up