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Making the strategy game into an art form, he is the world champion of chess at the age of 22 and taking his charismatic character into the world of fashion, working with brands such as G-star. Magnus has made chess about ten thousands times as popular as it was before he came along. Take nothing away from the previous generation, but the 26-year-old Norwegian has been electrifying for what had come to thought of as slow, boring game that computers played better than humans. There is so much still to come for this truly unique artist.

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